Texas Tech is famous for their weak non-conference schedules. Combine that with losing Texas A&M and Missouri from the schedule and they needed to find a new in-state rival.
Thankfully Texas State stepped up to help out for the rivalry need at least. Not sure they do much for the strength of schedule.
Don’t believe me, well check out this t-shirt that proves the new hatred.
[via @TuxedoYoda | h/t @BeerControl]